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In 2021, two accounts linked to RT DE, the German channel of the Russian state-owned RT network, were removed for breaching YouTube's policies relating to COVID-19. Should the uploader want to monetize the video again, they may remove the disputed audio in the "Video Manager". Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the caspero casino bonus right to distribute. In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube.

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• In June 2022, the War Gonzo channel run by Russian military blogger and journalist Semyon Pegov was deleted.
• It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices.
• The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
• Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers.
• The platform aims to penalize creators using misleading or sensationalized titles, with potential actions including video removal or channel suspension.

An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.

• On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023.
• Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.
• Google expanded YouTube’s business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.
• In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.
• YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year.

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On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce "age assurance" policies for selected users in the United States as a trial. In April 2024, YouTube announced it would be "strengthening our enforcement on third-party apps that violate YouTube's Terms of Service, specifically ad-blocking apps". Users of ad blockers may be given a pop-up warning saying "Video player will be blocked after 3 videos".

Copyright issues

Other functions of Google Play Movies & TV were integrated into the Google TV service. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. As of June 2017update, the first season of YouTube Originals had received 250 million views in total. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD. The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat.

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A Pew Research Center study reported the development of "visual journalism", in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo in that year. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.

YouTube Premium (formerly Music Key and YouTube Red) is YouTube's premium subscription service. In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude.